Each significant brand or product has a background story that tells about how a small sparkle lit a fire. In autumn 2000 my family and a friend of my father’s attended a goose feast in a village near Bratislava. My father and his friend complained about their changed metabolisms – when they were young, they could drink for seven days and felt sick for one day, now they drink one day and feel terrible for seven. We told ourselves that we will create a drink that will help everyone all around the world.. This was our initial vision, and it still is.